Thanks to the Sunday Tribune’s decision to axe my weekly Durban Poison column – a move right up there with Decca Records’ decision not to sign The Beatles in ’62 – I have spent the last couple of weeks gathering my thought and getting my duck in a row. I have only one thought and one duck, both of which involve finding something to keep me from drifting off the freeway and down the boulevard of broken dreams.
When I posted my farewell column, many of you were outraged and threatened to cancel your subscriptions to the Tribune, destroy Independent Media and make the country ungovernable. I was deeply touched by your messages of support and even offered to read some of them to my landlord in lieu of rent. He said he’d prefer money.
Craig was one of the first to suggest a viable alternative. “Simple solution,” he wrote. “A site all of us who appreciate Ben’s work can subscribe to. He has a huge following and rightly so. I suggest a stipend a month to read his incredible wit. Whatever you think it is worth. Cheaper than the paper and it is the only thing in it worth reading. Will keep him in beer and all of us highly entertained. I hope everyone is in.”
I thought he’d be shouted down by the anarchists and the tightwads, but the idea proved more popular than I expected.
Mark said he’d “happily pay a couple of bob, maybe even a pickled egg as well”. Anthea offered a case of beer a month. Dan said “We’ll pay” and Dave said he’d be happy to “sign up to some funny shit weekly”. Jennifer said she’d pay to get her “weekly chortle/eye roll/guffaw fix” while Penny, Sandy, Pamela and Sherry all said they’d be delighted to subscribe to my online posts. Penny also said she couldn’t live without my column, so we do need to keep her wellbeing in mind.
Matthew said he’d pay to read my stuff and he’s a lawyer. It’s almost unheard of for a lawyer to offer to pay for anything. Rigid (possibly drunk) said, “You’re one of my favourite thinkers. I’d pay to read your columns. Not what they’re worth, of course, but I’d pay. Let me know how.”
So now I’m letting you know how.
You will soon notice that my blog looks different. That’s because it has grown up, left home and become a website. I started my blog in 2011 and began using it as a kind of retirement home for my writing. During that time, it has attracted 50 000 followers. That’s more than even Jesus scored in his first seven years. He has overtaken me since then, obviously.
My 657 posts have been viewed a staggering 943 500 times. I say staggering because that’s the condition I was in after writing most of them.
In the past year, my blog has been visited by people from every country in the world apart from Central African Republic, South Sudan, Western Sahara, Iran, Turkmenistan, Greenland, the Solomon Islands, Papua New Guinea and North Korea.
When I told my friend Ted that I have readers in 186 countries, he projectile snorted beer through his nose with such force that a hadeda in the neighbour’s tree was knocked from its perch. WordPress fortunately provides very detailed statistics and he was forced to withdraw his claim that my relationship with the truth made Donald Trump look honest.
In what appeared to be an attempt to make amends, he said, “You should capitalise on your brand and monetise your content.” I thought he’d had a stroke because none of that made any sense to me so I slapped him hard across the head, which is apparently what you need to do if you suspect someone is having a brain attack.
After calming down, he used simple words and diagrams to explain. I have to admit that it made sense, although I did warn him to never again call me a brand. “I am a man!” I cried, rising to my knees and attempting to strike a noble pose.
Let’s not get sidetracked.
Editors haven’t exactly been beating a path to my inbox since the Tribune released me back into the wild. In some ways, I am relieved that I haven’t been sucked right back into meeting brutal deadlines and complying with the plethora of draconian editorial restrictions that come with writing for a mainstream newspaper.
On the website you’ll find a PayFast button. Or something like that. I appreciate that not everyone will be in a position to contribute and that’s fine. But if you are, that’s even more fine. You will also be able to buy books and posters and other contraband.
You, the people, are now my new employers. Congratulations!
PS. I’m taking you all with me to my new home and you should get redirected to the new site. But if you’re not, please make a note of my new address – https://bentrovato.co.za – and subscribe to the site.
It’s not active just yet but it should be up and running first thing Monday morning. Unless my web guy has a nervous breakdown.
Here it is again – https://bentrovato.co.za